The tweet lead some to question whether there was anyone Black on the social or digital team. But reading the article reveals an even more problematic truth. The controversial tweet paraphrased the article.
Those two lines, along with the tweet, were not only unnecessary but completely dismissed an entire genre with several decades under its belt. A genre that thrives across communities and continents.
After questioning the ridiculous tweet, hip-hop radio vet Jay Smooth dropped a link to Slick Rick’s classic “Hey Young World” in response.
Jimothy doesn’t seem like the type of person that’s worried about what other people are doing. So why include it in a profile of an artist content on doing something different?
Not to mention it’s rather anti-Black and disregards plenty of folks on both sides of the pond. Just because they haven’t gained the attention of the New York Times doesn’t make them less worthy.
Even the article’s title, “Jimothy’s Flex Looks a Little Different,” is doing a little too much. Jimothy having a different “flex” than his peers assumes a lot, including even who is the rapper’s peers.
And maybe Jimothy does have a “different flex” compared to others on the scene in London. But the young artist looks like plenty of kids hanging out in the Atlanta metro area or those innovating on Instagram and Tik Tok. This raises the need for a real conversation about who gets to be recognized for being different and innovative.
Jimothy could be a unique individual. This article does that individuality a disservice by distorting the broader genre and experience of others.
Talk to any of the young kids consuming music and art outside of the mainstream gaze; you might be surprised to learn who is innovating out here. The writer could’ve done a perfectly fine profile of the young artist without throwing “other rappers” under the bus.
And the article reads like Jimothy — who is described as having parents of Spanish and Caribbean origin — is some oddity to be examined. Someone being a unicorn doesn’t mean they are the only one innovating on any level.
Do you know who else wasn’t like their peers? Ren & Tin THE HIP HOP DALMATIANS from “Brown Sugar.”
But seriously, there might be other avant-garde artists not on the establishment’s radar. The bad tweet, title, and article all read like someone discovering something for the first time without any context for the genre.
Not everything is for everyone to consume and explore. And that’s ok. As journalists and editors, we need to recognize our limitations and get right.
“While The Times has a more diverse workforce than the broader industry, we are not immune from the effects: coverage that remains rooted in white perspectives, from characterizations and discussions of race to notions of what’s newsworthy,” acknowledged the report’s authors.
It seems the Times needs to go a step forward and be proactive in eliminating the anti-Blackness in its coverage. Maybe look at the list shared by MF Doomscroll for other rappers expanding the game and their range beyond the status quo.
New York Times Internal Report Admits Its Coverage Has Been Rooted In White Perspectives
‘Be Better’: Why The Burden Should Be On Sports Writers, Not Athletes, During Press Conferences
Mayo Mishaps: YesJulz Compares Outkast & EarthGang, Twitter Shoves Becky Blowhard Out The Paint
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People still take YesJulz opinion as some sort of standard for a culture that she don’t represent?
— Rik Bishcoff (@Rik_FIair) September 11, 2019
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Wow yesjulz trash take inspired a plethora of other trash takes
— Big Jerm (@bigjerm412) September 11, 2019
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Okay now that Nicki Minaj retired in disgrace it’s time to get to work on Yes Julz
— self care industrial complex (@Davis_af) September 11, 2019
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YesJulz is an idiot.
if Big Boi wasn’t in OutKast I’m not even sure y’all would have OutKast albums.
3K ain’t dropped nothing solo!NOTHING and gets allllll the praises by casual fans for what? A couple features?
— PISTON FRANK (@EazyRok) September 11, 2019
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You said it not us stop being the girl that cries wolf. “OMG everyone’s attacking” head ass. You say dumb ish and you get put in your place. STOP SPEAKING ON OUR CULTURE.
— MikeT304 (@MikeT304) September 10, 2019
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We’re not cyber bullying hard enough if yesjulz is still out here getting tweets off
— mainasara (@POP_DK36) September 10, 2019
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Then you could’ve said “they reminded me of Andre” not “they sound like OutKast with two andre’s” you’re the girl that cries wolf. That was shady of you and being a public figure you knew exactly the way to word it to get a reaction out of people
— MikeT304 (@MikeT304) September 10, 2019
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Your opinion holds zero weight in black culture. You’re just a fucking guest.
— Excessively and Openly Black 🧁 (@MzYummyDread) September 11, 2019
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